Hanns Kronenberg
SEO & AI Search Advisor · Generative Engine Optimization (GEO)
Hanns Kronenberg is an AI Search Advisor, SEO expert and founder of GPT Insights. As Head of SEO at Chefkoch he works hands-on on both traditional search and AI Search. Before that he led product management at SISTRIX for more than six years. His work connects SEO, Generative Engine Optimization (GEO), data analysis and semantic brand management.
Role at GPT Insights
For the content published on GPT Insights, in particular the GEO Wiki, Hanns Kronenberg is responsible for:
- research and methodology
- source selection and assessment
- in-house measurements (incl. the Recipe Gallery Monitor)
- modeling and evidence classification of the figures
- editorial reviews and revisions of the GEO Wiki pages
Areas of expertise
Professional background
- Head of SEO, Chefkoch
- Strategic Advisor & Research Partner, Rankscale AI
- previously Head of Product Management, SISTRIX (6+ years)
- Diplom-Kaufmann, University of Münster (marketing and statistics)
Research and concepts
Original thinking models for analyzing visibility in traditional and AI-based search systems:
- Prompt Decoding — what a prompt activates inside the model.
- ARTS SEO Formula — the structure of digital visibility.
- Semantic Resonance Analysis — semantic fit in the model space.
- AI-semantic brand management — the roles brands carry in answer systems.
- Role Anchoring — what function a brand carries within the model.
- Re-Segmentation — how market segments shift within the model.
Details at hannskronenberg.com/concepts-research.
Talks and publications
Selection: SMX Munich, CAMPIXX, SEOktoberfest G50 Summit, Website Boosting, OMR.
Selected content on GPT Insights
- ChatGPT Users and Usage 2026
- AI Overviews: Usage and Reach 2026
- Google AI Mode: Usage and Reach 2026
- Google Gemini: Users and Usage 2026
- Claude (Anthropic): Users and Usage 2026
- Crawler Accessibility
- User-Agent and WAF-Based Access Restrictions
More about Hanns Kronenberg
The full person, career, strategic approach, talks, publications, concepts and contact: hannskronenberg.com.